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Creating a Web Presence, State of the Internet and Marketing - Part 1

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Have you been worried about the dot-com crash and the future of your website? 

Internet commerce is supposed to reach 5 trillion dollars by the year 2005 with over 1 billion global users, 15% of the world’s population! This is a 70% compounded annual growth rate from the approximately 350 billion that was spent in the year 2000. That is what I call opportunity.

Creating a Web Presence, State of the internet - Strategic Trusts - Part 2

Strategic trusts are made up of energy, time, trust, communication and commitments towards these opportunities. Over time, as one learns to work with one another and you become dependant upon each other, the trust is born. Employees, other websites and webmasters, software, product suppliers, cgi scripts, advertising relationships, repair people, sales people, lawyers, accountants, customers, competitors, bankers and basically every person or mechanism you become involved with in your business becomes either a failed or successful strategic alliance. Successful ones are those that pay off in profit or helping you to reach your goals. The failed ones go away and gradually you collect the successful ones with your business also becoming successful.

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Creating a Web Presence, Links and Search Engine Marketing - Part 3

Creating a link page or link directory is a great way of providing new visitors, opportunities, content for your return visitors and search engine traffic. Properly organized, tightly themed link directory pages can send your website thousands of visitors on a daily or weekly basis. These mini-search engines become immensely popular and it’s location is saved in thousands of browser favorites, especially if you have a way for your visitor to conveniently search for information with a search script. Once a visitor finds a link directory pertaining to a subject they are interested in, they return again and again.

Creating a Web Presence, Links, and Search Engines Strategic Opportunities - Part 4

OK, so what happens now? You have the roads or signs pointing to your shop or website, content to make them return again and again, traffic from the search engines which everyone always wanted. Is this what it’s all about. Not even close, it’s just started :-) The opportunities of your Link Directory has become a strategic trust. One you can always rely on to continue driving you traffic AND opportunities. This is your motivation to continue. Roads to your site are what open these opportunities. You have to be able to see these as opportunities as opportunities, which is hard to do without common sense.